ATHLETES AID

ATHLETES AIDATHLETES AIDATHLETES AID

ATHLETES AID

ATHLETES AIDATHLETES AIDATHLETES AID
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Agency Leadership

After 20 years of successfully steering GR+PR+CR teams, programs, and campaigns, Shannon Feaster launched Athletes Aid in 2020.


Shannon's first career as a professional athlete elevated her voice on gender equality.  As the elected commissioner of the Women's Professional Racquetball Organization (2005-2011), she fiercely fought for players' rights to equal prize money, contract parity, and media exposure.


Shannon is a proud alumna of Howard University and Columbia University's Graduate School of Journalism.

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What we do.

We are an athlete-led and athlete-inspired agency that leverages the power of sport to inspire civic action, influence public policy, and drive social change.


Using our Athlete Civic Engagement (ACE) method, we provide full-service support to a diverse community of athlete influencers. 


We deliver:

  • Multimedia marketing campaigns
  • Strategic partnerships and endorsements
  • Global events and activations


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