Agency Leadership

Shannon Feaster launched Athletes Aid in 2020 to harness the power of sport to inspire civic engagement, drive social change, and shape public policy. Shannon designs and delivers public, community, and government relations strategies for sustainable impact.

Shannon was a leader in the federal government for 11 years, promoting public health and safety at the Departments of Health and Human Services and Homeland Security. She was tapped to implement the continuity of operations plan for the President’s Council on Sports, Fitness, and Nutrition between administrations. Shannon previously led the Council's public affairs office including a robust speaker's bureau. She also served as deputy director of external affairs for health workforce at the Health Resources and Services Administration. There, she spearheaded a multi-channel marketing program to connect skilled healthcare providers with communities in need. 

Earlier in her career, she served as press secretary and speechwriter for civil rights leader, Congressman John Lewis, lighting her fire to relentlessly pursue equity and justice for all. Prior to Capitol Hill, she competed as a professional racquetball player and was elected commissioner of the international Women's Professional Racquetball tour.

Shannon is a proud alumna of Howard University and Columbia University's Graduate School of Journalism.

We are an athlete-led and athlete-inspired agency providing full-service consulting to a diverse community of civic leaders, cultural influencers, and social entrepreneurs.

We deliver:

• Award-winning integrated communications and marketing campaigns (digital, media, social)
• Strategic sponsor, partner, and donor engagement
• Impact-driven event design and management