After 20 years of successfully steering GR+PR+CR teams, programs and campaigns, Shannon Feaster launched Athletes Aid in 2020.
Shannon's first career as a professional athlete elevated her voice on gender equality. As the elected commissioner of the Women's Professional Racquetball Organization (2006-2011), she fiercely fought for players' rights to equal prize money, contract parity and media exposure.
Shannon is a proud alumna of Howard University and Columbia University's Graduate School of Journalism.
We are an athlete-led and athlete-inspired agency, founded by veteran strategist Shannon Feaster. We leverage the power of sport to inspire civic action, influence public policy and drive social change.
Using our Athlete Civic Engagement (ACE) method, we provide full-service support to our diverse community of influencers.